All work
QSR · via Barkley
Dairy Queen
Serving BLIZZARD Treats upside-down since 1985, DQ has a huge social following and gets mentions from thousands of influencers — and plenty of celebrities.
My role
- Strategy
- Community Management
01
Le'Veon Bell DQ Combine
Strategy
Mid-contract standoff with the Steelers, Le'Veon Bell tagged DQ looking for a new job with tastier benefits. Brought into the brainstorm for my football knowledge, I helped create the ultimate tryout: the Dairy Queen Combine.
We showed him how to swirl a cone, dip a Dilly Bar and serve a BLIZZARD upside-down. He knows he can always get a job with us.
- 205M
- Impressions
- 991%
- Increase in brand mentions
- AAF Silver
- Influencer activation
02
Miracle Treat Day
Community Management
$1 or more from every BLIZZARD sold goes to Children's Miracle Network Hospitals®. I helped manage the community through more than 3,400 mentions of support.
- 3.4K+
- Mentions
Next project
Russell Athletic