All work
Fashion
Russell Athletic
In 2018 Russell cut its sponsorships, stopped making uniforms and set its sights on a new audience: streetwear.
My role
- Copywriting
- Community Management
01
VOE x Tracey Mills
Copywriting + Community Management
Streetwear designer Tracey Mills helped launch a ‘Heritage’ line built around the old Eagle R logo. When it dropped, Bella Hadid, Justin Bieber and Nick Young posted the gear and fans stormed our DMs.
I wrote the launch copy and managed social interactions with influencers and fans, through a pop-up at Barneys NYC.
02
Fresh Force
Community Management
Minor League mascots dance, sweat and chafe — and suffer from Major League underwear funk. Russell set out to fix it.
Next project
Hershey's TAKE5