Social Media & Creator Strategy Director · Cultural Strategy · Creator Strategy · CPG Brand Building
Won a Gold award for copywriting. But I'm not a copywriter, though.
I'm a social media and cultural strategy leader with 10+ years building social-first programs for CPG, restaurant, entertainment and technology brands. I lead teams, turn cultural and audience insight into brand opportunities, and connect social with creative, PR, influencer and partnerships — including work recognized by Cannes Lions, D&AD and the Shorty Awards.
“I've always considered myself to be just average talent, and what I have is a ridiculous, insane obsessiveness for practice and preparation.” — Will Smith said it best.
Experience
Mar 2026 – Present
Molson Coors VOLT Studio
Associate Strategy Director
Chicago, IL (Remote)
Own end-to-end social strategy for a portfolio of beverage brands and lead a team of four community managers.
Clients: Keystone Light, Miller Lite, Monaco, Simply Spiked, ZOA Energy
Sep 2022 – Apr 2026
ViralStevenLLC
Influencer + Social Strategy Consultant
Chicago, IL (Remote)
Managed $7M+ in creator and influencer investment across CPG, entertainment, tech and gaming clients.
Clients: 7UP, Bai, Bethesda, Core, Hulu, Intel, Keurig, Pandora, The Original Donut Shop, Wingstop & more
Jul 2023 – Oct 2024
McKinney
Senior Influencer Strategist
Durham, NC (Remote)
Developed and launched influencer strategies driving awareness, engagement and conversions.
Clients: Ad Council, Dial, Little Caesars, Microsoft, Persil, Popeyes
Jan 2019 – May 2024
KC Mac N' Co.
Co-Owner & Head of Marketing / People Ops
Kansas City, MO
Created the restaurant concept, built a 10K+ social audience and helped pass $1M in annual revenue.
Jan 2022 – Jan 2023
Robeson Parks
Director, Social Media
Los Angeles, CA (Remote)
Led a nine-person social team across entertainment brands.
Clients: Hulu, Pandora, SiriusXM
Jan 2021 – Sep 2022
Wingstop
Senior Manager, Social + Partnerships
Dallas, TX (Remote)
Led organic social, community and creator strategy for an eight-million-follower ecosystem.
Jul 2020 – Dec 2020
Ion (Ayzenberg)
Influencer Talent Manager
Los Angeles, CA (Remote)
Ran end-to-end influencer campaigns.
Clients: Xbox Game Pass, Microsoft Store, Niantic (Pokémon GO)
Apr 2018 – Feb 2020
VML
Social Media Manager
Kansas City, MO
Helped develop Wendy's award-winning gaming and esports strategy, including Twitch and Keeping Fortnite Fresh.
Clients: Wendy's, NBA, SKYY Vodka, Chuck E. Cheese's
Dec 2016 – Mar 2018
Barkley
Senior Content Specialist
Kansas City, MO
Built organic social and real-time engagement strategies; doubled average engagement.
Clients: Anheuser-Busch, Coleman USA, Dairy Queen, Hershey, Spirit Airlines, Wingstop
Core capabilities
- Social Strategy
- Cultural Strategy
- Social-First Creative
- Community Management
- Team Leadership
- Creator Strategy
- Real-Time Marketing
- Social Listening
- Issues Management
- Measurement & Optimization
Education
- B.A. Communication, Mass Media Emphasis
- B.S. Psychology, Statistics Emphasis
- University of Missouri, 2016