All work
Beverage · Sep 2022 – May 2023 · via ViralStevenLLC
Core Hydration
Core is purified water with electrolytes and minerals for a balanced pH. Its social channels show how the product supports every fan's own journey toward wellness.
My role
- Copywriting
- Community Engagement
- Content Planning
- Launch Strategy
01
“Coast” Music Video
Copywriting + Community Engagement
To close year one of her partnership, Hailee Steinfeld featured Core in her new music video. I wrote social copy for owned launches and engaged fans across owned and talent channels.
02
Core Hydration+ Launch
Content Planning + Launch Strategy
Core Hydration+ introduced three flavor-enhanced options and kicked off Hailee's second year as ambassador. I planned the organic content across a four-month launch.
Next project
Dairy Queen