QSR · via VML
Wendy's
You know Wendy's for their sassy (and occasionally savage) tweets. I extended that Twitter voice across Facebook, Instagram, YouTube and Wattpad — where every day is something new at the pinnacle of internet culture.
My role
- Community Management
- Gameplay
- Copywriting
Keeping Fortnite Fresh
Community Management + Gameplay
In November 2018, Fortnite released a limited-time Food Fight mode pitting Team Pizza against Team Burger. With a strong passion to end frozen beef, Wendy's declared allegiance to Team Pizza for the day.
We landed in Retail Row and destroyed Durrr Burger — an in-game burger joint with freezers — over and over again. People stopped playing the game to help us wage war on frozen beef. I ran our Twitch chat and co-played during the stream (and secured a Victory Royale).
- Grand Prix
- Cannes Lions 2019
- 2 Gold · 5 Silver
- Cannes Lions, plus a D&AD Wood Pencil
- 7,453
- New followers in one day
Coverage & links
National Roast Day
Copywriting + Community Management
Remember the dude who forgot refrigerators were a thing? That started what we now call #NationalRoastDay — a day where we get on Twitter and roast anyone who hits us up.
I helped write responses and manage the community. Want to be roasted? Mark your calendar for January 4th.
- 10K+
- Roast Day mentions
- ~44K
- New followers
- Bronze
- Cannes Lions 2019
Coverage & links
Kelvin Benjamin: “nah”
Community Management
When the Bills waived Kelvin Benjamin, fans raided the NFL's Instagram post. One posted “Breaking news @wendys signs Kelvin Benjamin.” Knowing he hadn't played well since 2016, we simply responded: “nah”.
Coverage & links
Next project
Keystone Light