All work
Beverage · via VML
SKYY Vodka
Founded in San Francisco in 1992 and a longtime supporter of the LGBTQ+ community, SKYY set out to prove it's not about where you come from, but being proud of who you are.
My role
- Community Management
- Copywriting
01
Trixie Mattel: Proudly American
Community Management + Copywriting
SKYY shifted away from marketing aimed at older white men and cast drag superstar Trixie Mattel. The release drew backlash, and as community manager I protected the integrity of the campaign and defended the stance SKYY was taking.
02
John Cena: Proudly American
Community Management + Copywriting
To reach more conservative markets, the next leg starred John Cena — fresh off an Ad Council spot on love having no labels. This chapter landed with a far warmer response from the community.
Next project
The Original Donut Shop