All work
Beverage · Sep 2022 – May 2023 · via ViralStevenLLC
Bai
Bai is WonderWater® — exotic fruit flavors infused with antioxidants. As a consultant I strategized a new product launch with star talent Sydney Sweeney while operating all social channels.
My role
- Content Strategy
- Community Engagement
01
Wow At First Sip
Content Strategy + Community Engagement
Bai's audience skews younger and is more likely to be chronically online — making Euphoria star Sydney Sweeney a perfect fit. Known for exclusively drinking water, we convinced her to join the WonderWater® side.
Sweeney's fans became stans. I curated the organic launch calendar for each platform, wrote captions for every post, set all content live and engaged with fans in the comments.
Next project
Hulu