CORE
All work below was performed when I consulted for the brand from September 2022 - May 2023.
Core Hydration understands the importance of achieving true balance, which goes beyond just personal well-being. As a purified water, infused with electrolytes and minerals for a refreshing taste, the product offers a uniquely balanced pH tailored to suit every lifestyle.
Wellness is subjective, and their mission is to support whatever works best for fans. The goal of their social channels is to show how the products enhance the journey toward holistic health and harmony.
“Coast” Music Video - Copy Writing + Community Engagement
To conclude year one of her partnership with Core Hydration, actress Hailee Steinfeld, chose to feature the signature product in a new music video. The video opens with about 15 seconds of product placement before jumping into summer vibes.
I was responsible for writing social copy for owned organic social launches and engaging with consumers in comments across owned and talent channels.
Core Content Calendar - Content Planning + Core Hydraition+ Launch Strategy
While working with Core Hydration, planning content for their organic social channels. In addition to working on the base product, Core launched a Core Hydration+ line with three flavor-enhanced options. The launch kicked off Hailee’s second year as a brand ambassador and delivered new products to consumers for the first time in years.
To the right, you’ll find an example calendar from the four-month launch plan.
Media coverage:
